Longitudinal Qualitative Tracking

26 February 2018 | Research

We take a look at how qualitative methods can be used to track changes in attitudes and expectations over time, as well as to gain instant feedback on events and news stories that could have an effect on them. Qualitative tracking is particularly suitable for exploring changing responses to market developments or attitudes to fixed-period drawn-out events like a general election, a company merger or Brexit negotiations.

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