Our industry viewpoints
Exploring different views gives us in-depth insight into particular issues, a clearer view of the bigger picture, and a more rounded understanding of the way some of the same issues cut across different markets and audiences.
This is where you’ll find a selection of articles, observations and insights affecting the financial services sector.
The relationship between language and financial behaviour13 July 2019 | Finance
Can the language you speak influence the way you save?
We review at a new theory on savings behaviour from Professor Keith Chen, behavioural economist at UCLA, who has been looking at how speakers of different languages also save differently.
Pension Freedoms6 July 2018 | Finance
Pension Freedoms were introduced to much brouhaha in 2014, prompting fears that it could encourage people to raid their pension pots, leaving them with depleted savings in their retirement. Did it? We take a look at what consumers actually did when the new rules came in, and at what this says about the real implications of Pension Freedoms.
Intergenerational financial planning5 July 2018 | Finance Research
We were asked by the financial adviser firm Origen to talk to their clients about financial planning across the generations: how they feel about it, what they do about it, what aspirations and concerns they have…and how an adviser can help.
We share our findings on how the older generation views family wealth planning.
Longitudinal Qualitative Tracking26 February 2018 | Research
We take a look at how qualitative methods can be used to track changes in attitudes and expectations over time, as well as to gain instant feedback on events and news stories that could have an effect on them.
Qualitative tracking is particularly suitable for exploring changing responses to market developments or attitudes to fixed-period drawn-out events like a general election, a company merger or Brexit negotiations.
Case Study: Conducting an Online Bulletin Board amongst Advisers26 February 2018 | Research
Here we take a look at our experience of using an online bulletin board to research a number of proposed advertising executions aimed at advisers. Limitations on sample meant that we were going to struggle to pull together groups of advisers.
Online qualitative research3 November 2017 | Finance Research
We share our thoughts on how to use online qualitative approaches – and when and where they are most effective.
Collaborative proposition development3 October 2017 | Brands Research
A hot house for idea development and testing to provide rapid turnaround of results when timing is critical.
Strictly Financial’s methological approach helps our clients make informed decisions quickly.
Developing and Applying Buying Personas3 October 2017 | Research
We take a look at the emergence of Buying Personas, and the role of research in helping to develop them, as B2B suppliers seek to develop customer models which combine practical and emotional needs with a view to meeting them more effectively.
The importance of older consumers1 October 2017 | Research
There is a growing market that represents a third of the UK population. One which is wealthy, active and has £145bn in disposable income burning a hole in its pockets. This consumer group will drive consumption growth for the next 20 years.
But this market is ignored by marketeers. Many brands display little or no interest in understanding them or their needs, or in developing products and services that will appeal. Why? Stupidity or ageism?
What is Behavioural Finance?3 May 2017 | Finance
An introduction to the concepts and a discussion of how it is relevant to financial services research (first presented at the MRS Financial Services Conference in 2013)
The changing nature of trust and what it means for brands24 April 2017 | Research
We take a look at how the models of trust that are so important to the image of big brands are breaking down, and at how they need to rise to the challenge this represents.
Conducting key account research3 April 2017 | Research
Increasingly important, but often highly political, conducting key account research is a specialised research skill – here we outline our approach.
Brexit – In hindsight, who was right?10 November 2016 | In the news
After all the histrionics of the debate, we look back at the dire warnings and blithe assurances we were given by both sides, and consider some inconvenient truths they forgot to mention…
Brexit – what, exactly, did people vote for?4 November 2016 | In the news
Using a blunt instrument to define what kind of Brexit people wanted – discussing the results of a YouGov poll.
The Money Maze report27 May 2015 | Research
Are consumers getting the advice they need? To find out, Strictly Financial was asked to conduct research to inform Which?’s Money Maze report.
Identifying and researching vulnerable customers27 May 2014 | Finance
There is growing debate within the financial services industry about vulnerable customers, and the financially vulnerable generally: how best to identify and meet their needs, and how to protect them from buying the wrong products or otherwise being exploited. But who exactly are the financially vulnerable, and what makes a customer vulnerable?