Our industry viewpoints

Exploring different views gives us in-depth insight into particular issues, a clearer view of the bigger picture, and a more rounded understanding of the way some of the same issues cut across different markets and audiences.

This is where you’ll find a selection of articles, observations and insights affecting the financial services sector.

The relationship between language and financial behaviour

13 July 2019 | Finance

Can the language you speak influence the way you save?

We review at a new theory on savings behaviour from Professor Keith Chen, behavioural economist at UCLA, who has been looking at how speakers of different languages also save differently.
Read More…

Pension Freedoms

6 July 2018 | Finance

Pension Freedoms were introduced to much brouhaha in 2014, prompting fears that it could encourage people to raid their pension pots, leaving them with depleted savings in their retirement. Did it? We take a look at what consumers actually did when the new rules came in, and at what this says about the real implications of Pension Freedoms.

Read More…

Intergenerational financial planning

5 July 2018 | Finance Research

We were asked by the financial adviser firm Origen to talk to their clients about financial planning across the generations: how they feel about it, what they do about it, what aspirations and concerns they have…and how an adviser can help.

We share our findings on how the older generation views family wealth planning.
Read More…

Longitudinal Qualitative Tracking

26 February 2018 | Research

We take a look at how qualitative methods can be used to track changes in attitudes and expectations over time, as well as to gain instant feedback on events and news stories that could have an effect on them. Qualitative tracking is particularly suitable for exploring changing responses to market developments or attitudes to fixed-period drawn-out events like a general election, a company merger or Brexit negotiations.

Read More…

Online Bulletin Board

26 February 2018 | Research

Here we take a look at our experience of using an online bulletin board to research a number of proposed advertising executions aimed at advisers. Limitations on sample meant that we were going to struggle to pull together groups of advisers. Read the article…

Buying Personas

3 October 2017 | Research

We take a look at Buying Personas, as B2B suppliers seek to develop customer models which combine practical and emotional needs with a view to meeting them more effectively.  Read the article.

The importance of older consumers

1 October 2017 | Research

There is a growing market that represents a third of the UK population.  One which is wealthy, active and has £145bn in disposable income burning a hole in its pockets.  This consumer group will drive consumption growth for the next 20 years.  But this market is ignored by marketeers.  Many brands display little or no interest in understanding them or their needs, or in developing products and services that will appeal.  Why?  Stupidity or ageism?  Read the full article

The changing nature of trust

24 April 2017 | Research

Institutional trust is breaking down in the wake of some very high profile scandals – the financial services crisis, the Panama papers, Volkswagen, FIFA and members of Parliament, to name just a few of the biggest.  Public confidence in major institutions has slumped.

At the same time, the digital world is enabling greater personal connectivity, freed from the constraints of time and distance and backed with ‘digital trust tools’ (for example, performance ratings on sites such as eBay, trip adviser, Airbnb) which are beginning to be powered by blockchain technology.

…Read more in The changing nature of trust 

Brexit – In hindsight, who was right?

10 November 2016 | In the news

After all the histrionics of the debate, we look back at the dire warnings and blithe assurances we were given by both sides, and consider some inconvenient truths they forgot to mention…Read More…

Brexit – what, exactly, did people vote for?

4 November 2016 | In the news

“Should the United Kingdom remain a member of the European Union or leave the European Union?”

A referendum focuses on a single question.  There is just the question.  Unlike a general election, there is no party, manifesto or programme.  This is even more true of Brexit, where there was a lack of consistency of opinion or a single ‘message’ from either the stay or leave camp.

The truth is that we simply don’t know which of the many issues prompted people to vote the way they did.  Some may have been motivated by concerns over immigration, but others by the lack of EU transparency and ridiculous bureaucracy, or the amount of financial contribution we were making to the EU or issues around sovereignty.  And for those who did vote to leave, what did they actually mean? More control on immigration whilst staying in the single market (as intimated by Boris), or a wholesale withdrawal?  And were some voters just voting against the London-centric political establishment continuing to ignore their voices while telling them what was best for them, rather than focusing exclusively on the question on the ballot paper?

The government clearly needs to respect the results of the referendum (52% voted to leave), but – and this is a fine political line – acknowledge that 48% wanted to stay, and bring these people on board.

In August, YouGov conducted a poll that actually tried to define what kind of Brexit people wanted, and the results are fascinating. First, people are definite that Brexit means Brexit – 69% think that the government should follow the result of the referendum.  But the poll suggests that only 10% of people support a ‘hard’ Brexit, and 52% felt that allowing EU citizens the right to live and work in the UK was acceptable.

The report sums up by saying that ‘a limited free trade deal with the EU without any financial contribution or freedom of movement is people’s preferred choice for Brexit’.

Public opinion will continue to develop as the implications of the various options become clearer – but this survey is an initial snapshot of the thinking behind the voting.

The Money Maze report

27 May 2015 | Research

Are consumers getting the advice they need?

Strictly Financial were asked to research into…Read More…

Financially Vulnerable Consumers

27 May 2014 | Finance

Identifying and researching vulnerable customers (Part 1)

There is growing debate within the financial services industry about vulnerable customers, and the financially vulnerable generally: how best to identify and meet their needs, and how to protect them from buying the wrong products or otherwise being exploited. But who exactly are the financially vulnerable, and what makes a customer vulnerable?

Read the full article here (PDF 577KB)