The importance of older consumers

1 October 2017 | Viewpoints

There is a growing market that represents a third of the UK population.  One which is wealthy, active and has £145bn in disposable income burning a hole in its pockets.  This consumer group will drive consumption growth for the next 20 years.  But this market is ignored by marketeers.  Many brands display little or no interest in understanding them or their needs, or in developing products and services that will appeal.  Why?  Stupidity or ageism?  Read the full article