The changing nature of trust

24 April 2017 | Brands

Institutional trust is breaking down in the wake of some very high profile scandals – the financial services crisis, the Panama papers, Volkswagen, FIFA and members of Parliament, to name just a few of the biggest.  Public confidence in major institutions has slumped.

At the same time, the digital world is enabling greater personal connectivity, freed from the constraints of time and distance and backed with ‘digital trust tools’ (for example, performance ratings on sites such as eBay, trip adviser, Airbnb) which are beginning to be powered by blockchain technology.

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