We have an extensive network of senior financial services researchers that we can draw on to help us with projects as required.
Caroline Noon
Caroline has worked agency side in the UK and France across a range of sectors, with a focus on corporate clients and financial services.
Caroline has a wealth of experience of branding and communications projects on a global scale. Her first love is understanding culture and behaviour to identify core needs and compelling consumer insights. Her focus is on integrating research findings into the business and helping the team to implement outcomes and drive strategic change.
Judy Jones
Judy has a strong background in strategic financial research and planning in advertising & communications agencies. She is an ex-marketing director of a retail stockbroking firm, and spent 12 years with TRBI leading the specialist Corporate and Financial Unit.
She has been running her own Research and Planning Consultancy since 2001, and continues to specialise in financial services strategy.
Sarah O’Brien
Sarah has over 25 years experience in marketing research, many of them in the area of corporate and financial. Her background cuts across the practitioner/client divide, having worked for advertising agencies, client companies, a media owner and research agencies, and is multi-disciplinary – having both qualitative and quantitative experience.
She has considerable experience in product development and innovation as well as well as being a strategic partner to global clients.
Peter Fenner
Peter has spent nearly 40 years’ working in financial services, specialising in employee benefits. His roles in marketing and communications have encompassed product research and development, working with the financial press, user group feedback and work on industry bodies.
His strong analytical skills enable him to locate and interpret information to extract and share the maximum value from it.
Simon Rowland
Simon began his career at Barclays, culminating as Brand Strategy Director, working on various stakeholder research projects to identify brand engagement opportunities. Since then he has worked on the consulting side, specialising in proposition and brand management.
His focus remains on financial services, and his work has included projects in the UK, Asia and North America. He is a firm believer in “start with the customer and work backwards”, developing compelling propositions for fund managers, investment houses, insurers and general banking, often in the more complex intermediated markets.
Alice Ramage
Alice has almost 20 years of market research experience in providing insight based strategy, gained within both agency and client side organisations. Alice is a qualitative research specialist and is experienced in a wide range of consumer and B2B research techniques. She enjoys bringing a commercial edge to consumer insight, particularly within new product and communications development.
Alice has broad experience within the financial sector, having worked as a specialist researcher in this field for several years. Since becoming a busy mum to three young children, she has enjoyed working with Strictly Financial over the last nine years on an ad hoc basis.
Grania O’Brien
Grania is a qualitative researcher with 10 years’ experience and has a particular focus on financial research, having formed part of the financial services teams at GfK, Ipsos and Verve, and is well versed in both traditional and online research methods.
She has particular interest in new product development and innovation, alongside of comms and advertising testing
Andrea Williams
Andrea is a specialist in qualitative research. Following a brief but valuable stint in advertising where she developed an appreciation of brand development, she has remained in the world of research for over 20 years.
Resisting any niche, she relishes the variety and stimulation of working for both commercial and public organisations, aiming to bring creative and strategic thinking to all Client challenges.