Ongoing involvement and consultancy

We believe in offering bespoke solutions which make use of the whole range of methodologies and techniques available to us as and when they are appropriate to answer the objectives. We never suggest any technique unless we believe that it will provide added depth to the insights or a new dimension to the project.

Whilst each project is unique, there are a number of steps that any proposed research project should follow:

• Define the business problem/ need
• Clarify the research objectives (how the insight will be used and by whom)
• Brief the team (internal clients, stakeholders and research partner) and agreeing the approach and how the output will be used to effect change
• Develop and execute the agreed approach, using appropriate methodologies and questioning techniques and sufficiently senior moderators (to match respondents)
• Regular feedback to the team: identify issues as they arise, allow an iterative approach to the research findings, building in new knowledge/ thinking as the project progresses
• Analysis and interrogation of the data: turning analysis into insight by challenging the data, discussing the findings, moving between respondent/ market/ and client perspectives, sifting out the critical data from the wealth of material available to us, developing the emerging story and applying this to the business issues at hand
• Reporting the findings and giving focused, actionable results that clearly address the objectives
• Embedding the findings within the organisation (as appropriate) – for example, using workshop sessions either within the debrief session or separate from it which create internal ownership of the findings and develop ‘next steps’, thus maximising value
• Ongoing involvement (as appropriate) in development and implementation, gaining maximum value from us by ‘picking’ the researcher’s brain as internal thinking develops subsequent to the research