Quantitative capability

Often, qualitative research is just one element in a programme of research – quantification is required to add robustness and ‘measure’ to the results.

We are qualitative specialists, and whilst we have some quantitative experience, we would not claim to be experts, but we do know people who are.

We have a lot of experience of working alongside quantitative researchers both within the same agency and across agencies and of doing so throughout the length of the project. Clients have often asked us to do this, mindful of the value of pooling the knowledge and skills of individuals from different agencies. Our experience is that it has been both easy and productive (and often fun) to do so, and we welcome the opportunity.

We are happy to work with an agency which is established with our clients, recommend agencies with which we have good relationships, manage the quantitative element of a project or draw on our pool of senior and experienced individual quantitative contacts and bring them into the Strictly Financial team. The choice is always our clients' – the output is seamless, rich and robust data which benefits from both research disciplines.