Audiences

At Strictly Financial we have interviewed the whole range of financial customers and clients, from the financially excluded through to industry professionals. We are able to empathise with these audiences, and understand the context in which they operate – their needs, motivations and aspirations – and adapt the methodology and approach to specifically suit each audience (technicality, approach, degree of challenge in the questioning, etc). Audiences interviewed include:

Individuals

• Affluent and (ultra) high net worth individuals
• Our clients' customers (from all walks of life)
• Financial decision makers (from all walks of life)
• Financially excluded/ low income

Corporate

• Small business owners/ SMEs
• CFOs and senior decision makers
• Investment and fund managers
• Investment analysts
• Benefits administrators

Intermediaries

• EBCs
• Advisers (life and general)
• Mortgage Brokers
• Wealth Managers