Our Expertise

Overview

Strictly Financial can deliver across a broad range, involving a wide variety of audiences. Our strength is our intimate understanding of the financial services sector and how this works from the perspective of the customer, whether business or private. And we bring this knowledge to bear on any project we carry out. But we never lose sight of the fact that each research project has its own unique circumstances and requirements.

We have researched:

  • Simple and complex products – new products, existing products and developments to existing products
  • Consumers, high and ultra high net worth individuals, investment professionals, businesses, corporates and financial services professionals (including intermediaries)
  • Regulatory issues including TCF, RDR, and consumer protection
  • Brands and brand positioning
  • Marketing and communication

 

Hot topics naturally vary over time and as circumstances change. There are many issues currently facing our clients, including:

  • Market turmoil and consumer confidence
  • The impact of ongoing changes in regulation
  • How to bridge the pensions and savings gap
  • How to engage consumers with financial services, products and providers
  • The commoditisation of parts of the market
  • The low esteem in which the industry continues to be held - now at its lowest in living memory
  • Rationalisation and changes in both the provider and distributor landscapes
  • The increasing use of, but also concerns about, remote channels

Expertise

WHAT OUR CLIENTS SAY

“I have worked with Dave and Claire for some years and I have always found both able to look beyond the brief to the business issues and apply their broader knowledge of the market context. Not only has their research been well conducted, but the delivery of the findings and the insights have been first rate.  I like working with them, which is important in a business relationship. Their flexibility, grasp of the brief and the underlying business issues, understanding of the market context, and their insightful delivery of the findings all add a great deal of value to the research they conduct.”

Mark Pearson (Chief Marketing Officer), Selftrade