Our values

In an increasingly cynical and competitive market environment it has never been more important for financial services professionals to understand the perceptions, aspirations, motivations and frustrations of their everyday customers and prospects.

This understanding is only really possible through qualitative insight, which brings a 'three dimensional' quality to research findings that measurement alone cannot provide. This depth of insight is crucial for achieving competitive advantage through innovation, development, marketing and communications activities.

In order to deliver this insight, we adhere to three core principles of business:

• Client servicing: Close involvement from start to finish, with intelligent discussion, regular updates and focused and actionable debriefs
• Flexible and customised approach: We consider each research brief to be unique, requiring a bespoke approach to meet the specific objectives. The approach itself may need to evolve in the light of early findings from the research, so we continually review it throughout the course of the project. This flexible attitude means we can make and respond to any changes that are required
• Respondent engagement: Today, most people are continually exposed to marketing and brand messages, and so have become increasingly marketing literate. This, coupled with the fact that, for many, Financial Services is probably the last thing they want to spend any time thinking about, means that keeping respondents engaged in the process and ensuring that they have a good market research experience is vital to ensuring that they provide a thoughtful and high quality contribution. Carefully selecting individuals to whom the subject is relevant (i.e. who have an interest, recent experience or something to say) and developing approaches which actively engage respondents will result in more focus and concentration during the interview and, ultimately better quality responses

In order to be most effective and really bring customers to life, qualitative research requires true understanding of the market and its issues as much as it needs the intelligent application of appropriate research skills and techniques. The Strictly Financial team is made up entirely of financial market research specialists who have worked in agencies at Director level or above, ensuring that our clients are able to realise the maximum value from the research. As a small agency, the value of our output is enhanced by our streamlined operation and lack of unnecessary overheads.