About us

Our philosophy

Strictly Financial is a qualitative research company. As our name suggests, we specialise in the financial services sector. This is all we do - day in, day out. So we know the market context and are able to apply our expertise to our clients' business issues, thereby adding value to the research output. The way we work is all about:

• Getting close to the client and their business challenges
• Speaking the client’s language, thereby gaining trust and buy in as well as being able to spend more time discussing the key business and research issues at hand (rather than requiring basic explanations)
• Not being afraid to ask difficult questions
• Not being afraid to challenge assumptions
• Delivering honest results and being prepared to venture our opinions
• Adding clarity, context and insight through strategic thinking and market understanding
• Adopting a creative approach, overlaid with the rigour of good research practice and analysis
• Understanding people and how they form their opinions

In essence we offer insightful research, executed by experienced, expert people – and at good value.
If you are in a financial services company and you want to gain a deeper understanding of how and what your customers, potential customers, intermediaries, stakeholders or employees are thinking, we can help.